Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. I also do wall art, pen and ink drawings, and have also done a few low key shows. Again it was not a big vision; we said lets start this and see where it goes. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. Celebrity News Coronavirus Pakistan . And it didnt stop there. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. Sana and Safinaz are the most non-political and pleasant people in the field. We get into deep, long, and annoying conversations about post-colonial hang ups. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. SH: Profitability is something we will definitely see. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. I am really excited by design because right now you have these tremendous school of kids coming out. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . So, you know, everything excites you.". There was a point when we went into a lull. JavaScript seems to be disabled in your browser. I felt like quitting at that moment. Sana Hashwani has recently returned from the United Kingdom. This is standard practice. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. SH: We will; with prt and lawn we have already done it. March 23, 2020 March 23, . When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. But then someone else comes in and they start to take away your business and you wake up.". A: Then there is the issue of designers themselves copying prints. "What are you going to do? The ministry set trade schools in the right areas, where eager girls would come to learn. It was crass. In fact, were looking forward to it! My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. She started working when she turned 19 and married her high school sweetheart 15 years ago. For Sehr, financial independence is crucial. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. In lawn you can take a legal route because theres too much money involved. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. "For me it used to be lawn," replies Safinaz. Good work. However, the company was nationalised in 1973. Salih Kalangan Umat Dunia. Her salon is her second home and a safe zen place for her clients. If you start thinking like that, youll be able to figure out your way through any situation. It was then that we started to think about doing lawn on our own. SM: We only cater to our clients. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. Both of the hotels were converted into Marriott brand in 1990s. When you have that kind of commitment, your product is naturally much better. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. Elitist, and Impractical and expensive for the average woman. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. The next one I do, I will do with a gallery. Now, the only important thing for girls is not just looking good and getting married. Failure has come many times. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. They took the concept of designer lawn to another level. Karachista is Pakistan's top news, entertainment, music fashion website. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. Fashion fades, only style remains the same. Being a mother is hard work. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. A large family; 4 siblings, very hands on parents and a lot of love that goes around. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. She is what she is today because of her mother. Women unnecessarily make themselves go through the guilt of not doing enough. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. This is what inspires us the most. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. Do they also have a succession plan in place, I ask? . SH: Another issue is QC (quality control) because the fabric comes from the textile mills and it is out of your control, but we have to deal with it. Mohsin (Ali Tawasuli) is the person who passes stuff for us. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. But managing to complete her CA despite all the odds was Shaguftas miracle moment. SH: And a very exciting one. So the price is a key point.". Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. Her house, according to her, is a madhouse. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. But its not just their achievements which make them so inspirational, its their attitude. Fashion never stops. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. KARACHI: In an exclusive interview with . We started retail, not knowing a thing about it. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. A: So the brand is very much associated with the two of you? Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. SH: I dont know. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. Saadia Qamar March 20, 2011. SH: You have to give a five to six year timeframe to any business. When I did it, that moment gave me power and courage. Its very involving and you have to be on top of your game. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. That is the scary bit! "I took it very seriously. I am trying to progress to a newer place and learning new things. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. In those days, if you worked, you were sad. Why are you asking a racist, I want to ask her?". Its not about money, its about usefulness., Bina is all about self-care. We started when the industry was at zero. I have now decided that the answer to this problem is sleeping less! Now we feel we are standing at a precipice and we are scared. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. By 1970s, it had become Pakistan's largest cotton trading company. Be proud to be brown! You need a strong and independent team with retail knowledge. She had learnt her lesson. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. Abroad, when a designer retires, the design house goes and finds the next top designer. But after becoming a mother my perception of life has changed. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. But Im not. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. The three of us sit together and we trust Mohsin because of the youth factor. The . But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Somewhere between her studies, family, and career she lost sight of herself. It was crass. We did it purely out of choice. They see we are committed to the brand; that we are moving forward, investing and building the brand. With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. Despite all her achievements, Shagufta is no stranger to self-doubt. March 23, 2020. Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. From my mother to my sisters and my cousins, everyone has been doing great things. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. SH: Getting there. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. Let me explain. From designing, printing, production, campaign planning and even marketing, it is all done in-house. At that time she was opening her current salon. The bridals have excited us in the last two years and were changing things up. AURORA: How do you perceive SANA SAFINAZ as a brand? Whats with the fair stuff? Complexion should not matter. SM: Wherever there is a demand, there will be a supply. Tomorrow is my daughters 7th birthday and the first day of a fashion week. She is taking care of other peoples wellbeing and saving lives. SANA HASHWANI: We love both the business and the design aspect. The statement was published at Sana Safinaz's official Instagram handle. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. We are going to be at this for some time. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. Salina has also launched Salina Cosmetics which is an all organic beauty product range. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, It keeps you on your toes every single day. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. Currently Im working as COO of AKU hospital, clinical labs and outreach services. "And thats actually the reason why things have taken off. If a customer buys one of our products from another store, there is no guarantee they will refund your money. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. You should just focus on yourself and your work. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. This is how you achieve brand loyalty. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. Every moment of weakness I encounter, I step back and give time to myself to reflect. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. That is the crux of the matter. Sana Khan with Vishal Karwal. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. LIMITED. There are always projects, opportunities. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. You have entered an incorrect email address! But were from the first generation of fashion designers and we have outgrown the third generation. Before Pinterest and the internet, references came from books, museums and other sources. She did not have a plan B for her career and the only option she had was to switch to commerce. 1,815 likes. Honey, India need not copy you. That is quite an achievement in a male dominated corporate world. SM: Look at the number of Fashion Weeks taking place every year. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. A: What are the main challenges for fashion as an industry? "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. Reams upon reams of cloth draped around each model. Summary. The mall has something for everyone, young or old. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. Wow, never heard that one before. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. Her weekends were taken up by jewelry and allocating enough time to it was challenging. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. Terms and Conditions Privacy Policy. However, the company was nationalised in 1973. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. Also find news, photos and . She had just begun her career when her baby started falling ill very frequently. It was like climbing a mountain. "The minute we dont have it we start to get bored. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. You cant make this work alone; its not possible. Today India looks at our industry; their prt market is not as organised as ours. "Weve outgrown different phases. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. When youre younger, little things seem big. You have to protect your business smartly. SM: We are excellent multi-taskers. She strongly believes that whatever happens, happens for a reason. But the industry has won accolades and made fashion shine. SH: Contained maybe; but it is a big business. Retail is limitless and you have to keep adding something new. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. This is how fashion creates jobs. We followed our instincts and they were spot on. It is important for me to create the right balance between the carrot and the stick. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. quite shameful designs that 99% people in the country cannot wear, and cannot afford. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. Amin A. Hashwani. "One of the recipes for success is failure as well," Sana is honest to admit. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. Retail is a very tough business and it will take a long time to become solid. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. We have always gone into things by telling each other that we could do it, and we made a success of it. Theyre going to trust Mohsin. "Were not arrogant," Safinaz echoes the thought. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out.
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